President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Professional Development Coaching

Professional Development Coaching is a powerful instrument for increasing productivity in the workplace. It is often misconstrued as business training. The two are very different. A coach can help you identify your strengths and weaknesses, work on them, and then find ways to improve upon those strengths and weaknesses. A training course focuses on learning a specific set of skills.

A professional development coaching program provides students with a structured sequence of instructional activities and games to help them build on their strengths. It also helps students identify their own personal goals and how to achieve those goals. Professional development coaching involves a series of conversations in which the coach asks open-ended questions designed to reveal information that the participants do not already know. The resulting discussions help participants learn about themselves and build on their understanding of the concepts behind the topics they were asked to explore. Professional development coaches use a structured methodology to teach students how to build on their knowledge.

Self-awareness is a core component of the discipline. Self-awareness is where coaches see and understand their own flaws. They take personal responsibility for improving themselves by acquiring new information, listening carefully to themselves, and continually self-reflection. Self-awareness also includes being able to recognize the needs of others. As coaches interact with their clients, they encourage self-awareness and teach the value of self-awareness to clients. The key components of professional development coaching include self-awareness, improvement, and reflection.

Another important aspect of professional development coaching is creating a practice-based coaching environment. It is a collaborative effort between the coach, the individual, and the other people in the group. The atmosphere must foster open communication, good conflict resolution, and effective leadership. Coaches must set the expectations for everyone in the group and ensure that there are consistent expectations for the people involved.

The process of hiring a good coach begins with identifying the right candidate for the job. A quality professional development coaching practice is not only limited to workplace coaching. Coaches can be extremely valuable to people outside the workplace as well. Sometimes, it is helpful to have a coach inside a company. When a coachee is unsure about his or her current job, it may be beneficial for the coaches to take an inside look at the person's career aspirations, skills, interests, and other related issues so that he or she knows what to expect upon arrival in the new role.

The next step in professional development coaching is to determine what kind of professional development coaching support is needed by each individual. There are different kinds of group coaching services, including one-on-one individual and group coaching. Each kind of group coaching service has its own set of benefits and drawbacks. One-on-one group coaching is usually the best choice for those who have the motivation and skills to succeed on their own.

The last step in Professional Development Coaching is for the coach and the coachees to develop a standard format for the support meetings and/or practice-based coaching sessions. In order for a new coach to get the maximum benefit from professional development coaching, he or she needs to know what to expect. It may be helpful to use an example of a real-life situation when discussing how to handle an important issue. This will help the narrator explains things in a clear and helpful manner.

As long as the professional development narrator is skilled and experienced, the entire group can benefit from the experience. Each member of the group will be able to learn valuable lessons regarding motivation, conflict resolution, and other important teaching practices. Professional development narration provides a unique opportunity to teach and to help others. For this reason, it should not be taken lightly by the people who need the most help with their own professional development.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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